Your visual identity is what distinguishes you from your competitors and allows you to develop long-term connections with your consumers. Professional designers have the understanding and experience to help you design a logo that appeals to your target audience while also conveying the message that your company is trustworthy. You’ll utilize your logo on your website, social media platforms, and other marketing vehicles, and it’s going to play an essential role in representing yourself and your organization.

Here are a few reasons why you should hire a professional logo designer

A professional graphic designer would spend time learning about their customers before beginning a project.

When I begin working with a customer, I ask thorough questions in order to pinpoint exactly what my client needs to focus on their target audience. Knowing which industries, sectors, demographics, and special requirements exist allows me to address any difficulties they may have had previously or may have in the future. A seasoned logo designer will also spend time researching your rivals so you can set yourself apart from them.

Professionals know the proper principles of great design

The majority of people are better at recalling visual connections than printed words. A fantastic logo need a significant amount of problem-solving, and it is the job of the designer to lead their client in finding one that is both strong and memorable. A good question to ask when looking for a logo designer is whether they understand Dieter Ram’s ten principles for great design. Designing is all about assisting a customer in obtaining what they want and what is best for their customers.

Many experienced designers will use these ten principles to guide their clients into a logo design that is functional and memorable. Dieter says that all designs need to be: 

• Innovative: A design should be original, creative and develop with technology.
• Useful: The design should satisfy certain criteria, not only functional but also psychological and aesthetic.
• Aesthetic: A good design must be well-executed and beautiful.
• Understandable: The design should be self-explanatory.
• Unobtrusive: The design needs to fulfill a purpose.
• Honest: Good designs don’t manipulate the consumer.
• Long-lasting: A good design is beyond fashionable, it is never antiquated and lasts for years.
• Thorough: Good design doesn’t leave anything to chance.
• Environmentally-friendly: Conserves resources and minimizes visual pollution.
• As Little as Possible: Less is always more when it comes to design. Don’t burden your logo with any non-essential items.

A professional knows what file types you need for your logo

A logo is a graphic design or symbol used to identify a business. Although there are several different types of logos, they all aim to convey the same message: This is who we are, where we come from, and what we do. A professional logo designer will make sure you have the right file type for every scenario, whether it be on a billboard, a website, a business card, or even on a car wrap. The bottom line is that your logo must look amazing in every situation.

You will need a variety of final formats for your logo, but there are two basic types of files you will need: raster and vector. 

Raster graphics are data structures that consist of hundreds, thousands, or millions of little square dots of color information (pixels). Pixels are the tiny squares that make up dot matrices. The width and height of pixels determine the boundaries of a raster. JPEG, GIF, PNG, TIF, BMP, AND PSD are some examples of common raster file formats. Rasters work best for non-scaleable formats and pictures. You won’t need all of these file types for your logo. A color and black white logo file in JPG, PNG & TIFF formats are provided to every client we work with.

• JPG: JPGs work by eliminating some of the things that the eye is not likely to see or notice. JPGs are lossy raster files which means they lose a small amount of information everytime the JPG is saved. 
• PNG: These files work well with line art images and photographs for websites but can result in really large file sizes. PNGs also offer alpha transparency which is very cool because each individual pixel has its own level of opacity.
• TIF: A TIF is a Tagged Image File Format. This format is not as common these days, but they are good for high-quality graphics.

Vector images are not made up of pixels; instead, they are generated using mathematical logarithms, which allows them to be resized without loss of quality or resolution. Vector files are more adaptable than raster files. AI, EPS, PDF, and SVG are just a few examples of common vector formats. For their logo design, clients will receive each of these file types in addition to the following:

• AI: This is an Adobe Illustrator file, this is what I use to design and export logo files. 
• EPS: Encapsulated Postscript files are an older type of vector and don’t support transparency.
• PDF: Portable Document Format is used for the sharing of documents across multiple platforms.
• SVG: Scalable Vector Graphics are great for high resolution displays but because of their mathematical logarithms can also support animation. 

A reputable designer is there for you

Logos are associated with memory in humans, so you want your logo to be stunning. It is the symbol of your small company and represents the heart and soul of your website, marketing materials, and social media postings. A competent designer does more than simply offer advice on color, typeface, and appeal. Check out their portfolio and testimonials to ensure they are trustworthy and match your design vision before hiring a logo designer.

Ready to hire a designer and like our work? Reach out today!