Logo, Branding, & Website For a neighborhood HVAC Technician
Miguel from Urban Mechanical has over 15+years in heating, ventilation, & cooling systems (HVAC) services including installation and repair for residential homes as well businesses throughout New Jersey! He brings his expertise not only by having an extensive knowledge, but also due diligence when servicing any type or model. So you can rest assured knowing it will be done right the first time around and at competitive prices too!
Project Goals
For this project, Miguel was looking to finally take his services online to have a place where he can not only catch the eye of new customers, but give preliminary answers to many of the questions clients would ask. In order to get that done, Miguel needed a solid brand and logo he could use across all of his platforms. That is where we came in. We set out to create a logo and brand that would stick out from some of the competition and launch a website that would blow Miguel and his clients away.
Logo Design
After meeting with Miguel for the initial meeting, we knew he didn’t have anything specific in mind and had the “I’ll know it when I see it” feeling. So we worked to create some initial designs with varying styles so that he can narrow down the options and I can fine-tune from there. Once we had a good feeling of what he was looking for, we were able to quickly make changes and updates to provide a logo and brand he could be proud of!
Primary Logo
Brand Icons
Primary Logo
Brand Icons
Responsive Website Design
We knew that Urban Mechanical’s clients would be looking at the website from many different screens, so I wanted to create an online experience that was equally consistent across all devices and screen sizes in order to maintain the clean, modern, and overall easy to navigate experience. So I focused on the pain points of some other websites in the same field and figured out the problems those had and applied it to Urban Mechanical’s website. One example of this was many of the competitor websites focused only on making sure you contact immediately, but didn’t give you an idea of what geographical areas they serviced or even what services they offered, so with this website we immediately addressed this by putting in the counties served and the services they offer immediately upon entering the website along with plenty of contact options of course!
Color Pallete
Although maybe a little on the nose for the industry, the red & blue color palette for Urban Mechanical’s brand worked perfectly. Sometimes the industry standard is there for a reason and for this company it was because it’s one of the best ways to show the hot and cold imagery throughout the brand. Still, even though we kept the original blue colors, we customized the hues to bring the brand further and give a more sophisticated feeling to the brand as a whole.
Arctic Blue
Carmine Red
Graphite Grey
White
Arctic Blue
Carmine Red
Graphite Grey
White
Client Testimonial
“I couldn’t be happier! I am an HVAC technician and I needed a brand/logo to really set myself apart from other technicians in the area. I went in blind, I had no direction, I told the team at Rolesville Design Co I want a brand/logo and they took it from there! We went through some initial broad styles at first until we found a style that suited me best. Within a week or so, I was presented with my logo and I was shocked at the speed and quality that was delivered. I approved the designs and we were off again, next thing I knew I had a drive file with the logos and branding in every color pallet & style combination. I was also given social media icons as well as social media banners & others templates to use with my Instagram stories and/or posts! At the end of the process, they walk you through everything so you know exactly what was completed and how to move forward with everything, leaving no questions unanswered!””
– Miguel ( Owner )
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