Logo & Branding for a National Healthcare Tech Company
Originally going by the name of Vitals, they were not only a healthcare experience tool but also a patient review database too. In 2018 when Vitals’ patient review database caught the eye of Web MD, they purchased the tool and the name! So we began working with a team of designers, marketing experts, and consultants at Sapphire Digital. After sitting down and looking through everything they wanted to include in their brand and find where they fit in the healthcare field, Sapphire Digital came to life. Next, our goal was to come up with a logo brand to match.
Project Goals
Originally going by the name of Vitals, they were not only a healthcare experience tool but also a patient review database too. All under the umbrella of Vitals, so in 2018 when the Patient review database caught the eye of Web MD they purchased the tool and the name! So working with a team of designers, marketing experts, consultants at Sapphire Digital we sat down and looked through everything they were looking to encompass in their brand and exactly where they fit in the healthcare field and came up with the name Sapphire Digital. Next, our goal was to come up with a logo brand to match.
Logo Design
Laura, the VP of creative services, felt it was important to have the symbolism of a sapphire gem present in the logo and iconography. With that in mind, we created the gemstone crown to use across Sapphire Digital’s marketing. Representing not only the quality of services provided, but the transparency in healthcare they aim to bring. An additional bonus of this branding was how it complemented the Blue Cross & Blue Shield brand, which is one of Sapphire’s biggest clients/partners.
Primary Logo
Brand Icon
Primary Logo
Brand Icon
Color Palette
For the color palette, we wanted to focus on the blue hues of a sapphire, but also bring some fun contrast colors to use with the full palette. We mainly focused on our sapphire blue to use for headlines and other attention grabbing aspects. Backgrounds utilized the lighter azure blue, while tourmaline pink was used as accent highlights throughout pieces. The pebble and slate grey were used as the text colors throughout all body paragraphs.
Sapphire Blue
Azure Blue
Tourmaline Pink
Pebble Grey
Slate Grey
Sapphire Blue
Azure Blue
Tourmaline Pink
Pebble Grey
Slate Grey
Client Testimonial
“Marcus brings experience across the full spectrum of capabilities, including design, video, print, web, photography and digital marketing. He is a fast learner with a positive attitude that can always be counted on to step up and do whatever it takes to get the job done. Marcus is a pleasure to have on any creative design team. “
– Laura Fitzgerald ( VP of Marketing & Creative Services )
