Logo, Iconography, & Print Collateral For a Candle Company
Anima Candles is a luxury candle brand inspired by the belief that objects, places, and creatures all possess a distinct spiritual essence. Anima’s philosophy is to deliver a soulful olfactory experience all the while encouraging eco-friendly choices. Anima candles are poured in small batches and burn for over 30 hours.
Project Goals
The goal of this project was to create a simple, yet intricate design that can grab attention while also remaining understated. Wanting to convey a statement of luxury without being brash or to over-the-top. For the logo itself we used the bold geometric lines on a soft matte black background reminiscent of a gothic era, but making sure it fits perfectly within a modern setting.
Primary Logo
Wordmark
Custom Typeface
This project warranted a design that needed to be intriguing to the eye at first glance. The typeface created gives the illusion of full letters immediately, but when looked at with attention you can see the separation and emptiness between parts of each letter. We used this typeface to keep the brand consistent throughout everything they created while also adding to the aesthetic.
